I think for a second, and then I write equal amounts (70) next to both hotness and kindness, then 40 next to income and 20 next to fidelity.“Oh wow,” he says.“What? Usually women allocate more to fidelity and less to physical attractiveness.
System 1, by contrast, is fast, automatic and emotion-led, driven by far older neural circuits; it operates automatically and with little sense of agency. Effective decision-making requires both systems – but sometimes it is better to use one over the other. In the real (offline) world, sussing out a potential partner is – at least in the beginning – indisputably a system 1 activity.
Walk into a room full of people and it won’t take you long to pick out those who appeal to you, based on the colour of their shirt, the style of their shoes, how they speak, or the countless other indicators that work beneath our conscious awareness. Try deliberating your way through all those social signals and weighing them up based on their individual merits and you’ll end up making some strange choices, or going home single.
Curious, then, that this is exactly what many dating sites compel us to do.
One of the important aspects of online dating is that this access to potential partners helps you cast a wide net.
However, with so many choices it can become confusing.